Frequently Asked Questions

Last updated: November 13, 2025

For Consumers & Invited Clients

Bruce is an invite-only AI matchmaking and engagement service that connects people with trusted, vetted professionals and service providers.

It is not a public directory or social network. Bruce is a personal introductions assistant, available anytime by phone, text, or email.

Consumers can join only when invited by approved businesses on the Bruce platform.

You can call Bruce whenever you need help. You explain what you are looking for, and Bruce searches for the best available trusted business based on your needs.

Bruce then contacts that business directly to confirm they are available and willing to help.

If they say yes, Bruce creates a direct, warm introduction between you and the business.

If they are unavailable, Bruce continues searching until a suitable match is found.

Only people with verified interactions can leave reviews:

People introduced through Bruce
People invited directly by a business to provide feedback

You may edit, hide, or delete your reviews at any time.

Hidden reviews remain in Bruce's private trust system to support fairness and accountability.

Bruce is built on privacy, consent, and control:

Your contact details are shared only after both sides confirm the match
Reviews are linked only to verified interactions
You can edit or delete your personal data at any time
Bruce never sells or rents your information

Bruce complies with U.S. privacy standards, including the California Consumer Privacy Act (CCPA).

For Business Owners & Organizations

Bruce helps businesses:

Receive introductions to motivated, real clients
Collect authentic reviews from verified interactions
Strengthen trust and credibility in the community
Automate follow-ups and engagement
Connect with other trusted businesses and referral partners

You can invite satisfied clients into Bruce so they can leave verified feedback and request help in the future.

Reviews come only from:

People introduced through Bruce
Clients you invite to leave feedback

You may respond to reviews, hide reviews that you do not want publicly visible, or request removal of reviews that violate guidelines.

Hidden reviews remain in Bruce's internal trust system to help maintain fairness.

The Bruce Platinum Badge is the only trust designation within Bruce.

It represents the highest standard of integrity, service quality, and accountability in the Bruce ecosystem.

To earn the Platinum Badge, a business must:

Complete The Bruce Pledge, committing to fairness, honesty, and responsiveness.
Display the Platinum Badge on their website.
Link the badge to their official Bruce profile.

The Platinum Badge is earned, never purchased.

Yes. Bruce may suspend or remove the badge if a business:

Violates The Bruce Pledge
Misuses Bruce branding or badge assets
Receives serious or repeated complaints
Violates Bruce's Terms of Service or Community Standards

Businesses may reapply for the badge once issues are resolved.

The Platinum Badge has important trust, visibility, and ranking benefits:

Bruce ranks Platinum businesses higher in its internal matching and scoring system.
Platinum members are listed in the Bruce Platinum Directory.
Google, Bing, ChatGPT, and Perplexity index Platinum Directory members more prominently, which can increase search visibility.
Consumers and other businesses often see Platinum members first when searching or being matched.

The badge is a powerful, earned trust signal that improves credibility both inside Bruce and across the wider web.

Yes. Bruce supports:

Chambers of commerce
Trade and professional associations
Local business networks
Community and industry groups

Bruce automates warm introductions, improves member engagement, and reduces administrative overhead for these organizations.

Business data stays within Bruce's ecosystem
Only opted-in users can view your public profile
Contact information is shared only after both sides confirm a match
All reviews are tied to verified interactions
You may update or remove your business information at any time

Bruce does not sell business data and does not support spam or cold outreach.

Summary

Bruce connects people and businesses through:

Manually vetted professionals
Double opt-in introductions
AI-powered matchmaking
Authentic, verified reviews
Invite-only participation for consumers
The Bruce Platinum Badge as the highest trust signal

Every consumer is invited.
Every business is vetted.
Every introduction is confirmed on both sides.

No apps. No spam.
Just meaningful, human connections supported by AI.

Frequently Asked Questions

For Consumers & Invited Clients

What is Bruce?

How does Bruce work for consumers?

Is there a limit to how often I can use Bruce?

Does Bruce introduce consumers to businesses or service providers?

Who can leave a review?

How does Bruce protect my information?

How does Bruce use AI?

How often will I be matched?

What makes Bruce different?

For Business Owners & Organizations

How can my business use Bruce?

How do reviews work for businesses?

What is The Bruce Platinum Badge?

Can my Platinum Badge be removed?

Does Bruce charge for the Platinum Badge?

Why does the Platinum Badge matter?

Can Bruce integrate with my group or network?

How does Bruce protect business data?

What is the main takeaway for business users?

Summary